Will Google use Chromecast to put banner ads on your TV?


The home screen of Google’s new Chromecast device may not stay this serene forever: Code snippets discovered by independent Chromecast developer Leon Nicholls reveal that Google (S GOOG) is considering to add rotating banner ads to the screen that currently just displays dreamy photos of coastlines, mountains and the occasional butterfly.

Buried on hundreds of lines of Javascript, Nicholls found some pretty clear evidence for banner ads on that screen:

chromecast banner ads

The code included dozens of additional lines related to the display of banner ads, including some hardcoded Urls for sample banners. However, these images don’t actually load, resulting in 404 errors instead. (The home screen image above was mocked up by Nicholls to show how these ads could theoretically look like.)

I asked Google for a comment about their plans for this, but haven’t heard back.

There are a few things worth noting here: First, we can’t necessarily conclude that…

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