Design By Experimentation

TechBits by Vidya Narayanan

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If you are remotely interested in design or building products in general, I’d recommend reading Dan McKinley’s slides or listening to his talk.  He discusses Etsy’s experimentation on the infinite scroll and search re-design features and the results are insightful.  “Bite off design changes in small chunks” is probably not an epiphany for many people, but, the slides walk through the pitfalls of blindly using ourselves as representative users or the perils of a massive redesign without checkpoints.

On Infinite Scroll

I wrote about how infinite scroll is not for everything before.  Turns out Etsy discovered exactly this.  Adding infinite scrolling to search results is like telling the user you will never be done with this task.  A task is only appealing if there is the possibility that in reasonable time, the user can make a dent on it.  Infinite scrolling leaves us feeling exhausted.  Another thing that infinite…

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