How Much Do You Push Your Users? – A LinkedIn Case Study

TechBits by Vidya Narayanan

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I’m a fan of LinkedIn.  I have watched that business grow and what they’ve accomplished is nothing short of amazing.  When they first came out, you thought “hmmm.. online resumes, cool!”.  Now it is the place for anything remotely related to professional activities.  It is where employers go to find potential candidates, entrepreneurs connect with each other, people increasingly go to get anything about their professional lives – from news about other professionals to general water-cooler-discussion-worthy news.

I often use LinkedIn as an example for how to successfully introduce the user to simple functionality and add functionality in bite sizes.  Once users get used to what they have, they’ve slowly and steadily added other things and educated the user on how to use new functionality.  It has worked rather well – okay, they’ve had to roll back on some stuff and double down on some other stuff.  They’ve had their…

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