There are few things more frustrating in this life than buying a new product and not being able to figure out how to use it. It looked so cool on the shelf, you just had to buy it. You’ve seen commercials on television (another piece of technology which you just figured out how to use fully) but after tinkering with it for a few hours, the cool new product is thrown into the back of your clutter closet because it’s more frustrating to figure out than enjoyable and rewarding. You begin telling everyone you know how much you dislike the product, and voila, a bad user experience just cost a company several potential customers.
In Jesse James Garret’s, The User Experience, he discusses how important user experience is in the design of products, mainly in the design of websites.
In Chapter 1, The User Experience and Why it Matters, Garret defines the user experience…
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