Sauro’s 4 Steps to Translating a Questionnaire

Insight Chaos

The process for translating questionnaires is one thing that is exactly the same in Market and Usability Research. Jeff Sauro, a highly regarded usability professional, posted “4 Steps to Translating a Questionnaire” on his blog last month.

His four steps are:

  1. Translate the questionnaire into the target language
  2. Back translate
  3. Pretest the items
  4. Validate the items

Go read the whole post here. He has fantastic examples of why you need to back translate (something a lot of Market Research firms are hesitant to do).

View original post

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s