Sauro’s 4 Steps to Translating a Questionnaire

Insight Chaos

The process for translating questionnaires is one thing that is exactly the same in Market and Usability Research. Jeff Sauro, a highly regarded usability professional, posted “4 Steps to Translating a Questionnaire” on his blog last month.

His four steps are:

  1. Translate the questionnaire into the target language
  2. Back translate
  3. Pretest the items
  4. Validate the items

Go read the whole post here. He has fantastic examples of why you need to back translate (something a lot of Market Research firms are hesitant to do).

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