Our tryst with User Experience


leoIn this blog post, I am going to share some of our experiences in one of my current projects where we had to develop a product from scratch. We had to work from conception to launch and this included defining the user experience. Due to confidentiality clauses, I cannot reveal the client or project details so I apologize for the element of secrecy. I would like to give out a disclaimer at the very beginning, we had no UX experts in the team. The User Experience design in the project was done by an HTML Developer, a Project Manager and a .Net Technical Architect. This post is our learning from this project and should not be treated as an UX Bible.

At the start of the project, the customer had a two sentence requirement about what they expected from this product (A Digital Marketing Platform) – users of this platform…

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