Megan Wilson – March 25, 2014
Conceptual models are key in the design process in order to provoke the right behaviors , emotions, and attitudes from its consumers. All serious businesses work towards optimizing conceptual models for better UX. Nothing is more beneficial to an enterprise than their product attracting positive User Experience (UX). The best way to maximize on UX is to ensure that the conceptual model of the product matches nearly perfectly to the mental models that the users have. Some of the ways to do this are well illustrated below.
Use Conventional Conceptual Models
Using conventional product design will create the right UX. The users already have mental models formed from experience of using similar products. When a company replicates this positive experience through a similar design, the product or service is bound to be accepted too.
Conceptual Models Enhance Usability
Usability is the question of how efficiently and effectively the user can deal with the product. An important aspect under this is learnability. The conceptual models in coming up with a product should reduce time utilized by a consumer in learning how the product works.
Also the model would offer better UX by ensuring efficient achievement of the user’s goals when using the product. Errors associated with its use should be minimized through the conceptual model. In addition, it is essential that the user enjoys utilizing the product in the process of achieving success. Customer satisfaction is a key factor that conceptual models should address. [Articles]