Redesigning Your Site to Be Responsive? You Need to Conduct Usability Testing. Often.
A vital component to our customer web site redesign at AEP is iterative usability testing. Our site is large – hundreds of pages, 7 sections, tons of content. Our analytics reveal that around 95% of our customer traffic is there to do one of 25 key tasks: view or pay their electric bill, report an outage or check outage status, or do some other account-related function. The other 5% of traffic is there to do anything else among our hundreds of pages. So, while our priority was to make the account-related functions prominent and easy to access, we couldn’t exactly kill all the other stuff.
As our information architecture and designing commenced, it became immediately imperative to continuously run usability studies on our wireframes and design comps – to make sure our design decisions were solid…
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