The Influence of the Digital Interface: Spotlight on User Experience

Hannah Hager

Ever wonder whyou like to visit some websites over another? How some have features that are more intuitive or enjoyable to read? This isn’t the result of a guessing game, it’s the hard work of people like Billy Carlson, the Director of User Experience at Threadless.com.

What is Threadless?

Threadless is an online retailer. We sell mostly t-shirts, but other products like iPhone cases, wall art. But our unique business model is that we are crowd sourced design. So, anyone in the world can submit their design to our website, and then our community of over three million users will go on the site and vote for their favorite design with a score between 1-5. Each week, there’s a new set of submissions up for seven days, and then at the end of each cycle, the top vote-getting design gets printed and sold on our website.

You're being watched. Billy analyzes user experience on Threadless.com, to make your experience more seamless. You’re being watched. Billy…

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