7 fundamentals of design – and how they apply to online spaces

Social in silico

In “It’s complicated – the social lives of networked teens”, Danah Boyd considers the four affordances of online networks (the first of which I’ve discussed here). An affordance is a term that originates from the field of design, and recently I’ve been reading “The Design of Everyday Things” by Donald Norman, where he starts by explaining 7 fundamental design ideas. Here I consider how each can be applied to online spaces.

i) Discoverability

Usually when the word discoverability is used about the Internet it refers to how easy content is to find – either due to SEO or the intrinsic properties of the site hosting the content. Discoverability when referring to design is something different – it’s whether it’s possible to figure out how to use an object by interacting with it.

Online, many of the sites that we interact with use at least some features in common that guide…

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