When you should go for Usability Study versus A/B or MVT Testing?


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The above snapshots are taken from leading news reports and industry research journals that stress on an already aware environment of the growing importance of online businesses in the coming years. Well this article is not a discussion about the growing trends of the online industry but a way to lay the foundation of the critical attention websites need to survive this extremely competitive era. Users are short of patience given how spoilt they are for the available alternatives.

Websites need to be designed carefully with scientifically driven, confident and researched approaches. This brings us to the two main dominating methodologies:

  1. USABILITY: Use + Ability – The ease of a user to use a human made object

  2. TESTING: A way to test changes to your page against the current design and determine which ones produce positive results

Every website has a target audience; they have specific ‘personas’ i.e. demographics…

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