Source: UX Foes, Real and Imaginary
There’s a certain ethos in the UX community that goes like this: “You should test users in a focused way on the exact elements you want them to interact with. And through this focused testing you will receive great feedback. Complicated high fidelity prototypes make this difficult.”
This is the imaginary UX foe.
I’ve seen this both explicitly, in the form of blog posts and articles, as well as implicitly from being in the UX community for the past 3 years. Here is an example, via Digital Telepathy
“With so many things to do, it may be hard to focus. Clients and test subjects wander from tree to tree, getting lost in the beautiful forest you’ve created, making it hard to get focused feedback.”
This is in reference to nuanced, complicated prototypes that perfectly mimic how the final site will look and feel. I have news for you, if users are getting lost on a full fidelity version of your website, and can’t complete the tasks you give them, your site has problems. And dumbing down the testing is not the solution… [continue on UX Foes, Real and Imaginary]
August 10, 2014
Summary: UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail.
…[see Full Article]
A website’s (or product’s) success depends on how users perceive it. Users assess the usefulness and ease of use of websites as they interact with them, forming their conclusions in seconds—sometimes milliseconds.
Users base their decisions on whether to engage with a site based on questions like, “Does it have value to me? Is it easy to use? Am I delighted by the experience?” A good user experience leaves users answering ‘yes’ to all of these questions.
What is User Experience (UX)?
User Experience (UX) is a common term in the design community, but its definition is somewhat elusive, even amongst the UX community. The founders of Nielsen Norman Group, Don Norman and Jakob Nielsen, defined UX as follows when they started the company in 1998:
The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.” (See full UX definition)
In other words, UX teams and practitioners should strive to create products that users want and need, and design them in a way that is easy and joyful to use. User experience is concerned with everything that affects users and their interaction with the product.
Of course everyone wants to achieve an exemplary user experience. However, in practice, many organizations fall short of understanding what is required to make this happen. Although the field of user experience has gained popularity, bad design practices still exist in many organizations.
The User Experience is Everyone’s Responsibility
Having a UX department or UX title does not mean you are practicing UX. To achieve an exemplary user experience, coordination must be achieved among multiple disciplines, including product management, development, marketing, content, customer service, graphic design, and interaction design. In other words, everyone is responsible for looking out for the user. Take users’ needs into account during every step of the product lifecycle, by keeping your users at the center of your design efforts.
An orchestrated approach across many disciplines and stakeholders must be achieved to create a truly effective user experience and for the company to thrive. For a product to be truly successful, user-centered design must complement (or even drive) business objectives.
Before releasing a product, manufacturers have to follow a regulatory framework and meet standards, producing reliable evidence that the device presents low levels of risk in use. There is, though, a gap between the needs of the manufacturers to conduct usability testing while managing their costs, and the requirements of authorities for representative evaluation data. A key issue here is the number of users that should complete this evaluation to provide confidence in a product’s safety. This paper reviews the US FDA’s indication that a sample composed of 15 participants per major group (or a minimum of 25 users) should be enough to identify 90–97% of the usability problems and argues that a more nuanced approach to determining sample size (which would also fit well with the FDA’s own concerns) would be beneficial. The paper will show that there is no a priori cohort size that can guarantee a reliable assessment, a point stressed by the FDA in the appendices to its guidance, but that manufacturers can terminate the assessment when appropriate by using a specific approach – illustrated in this paper through a case study – called the ‘Grounded Procedure’.
Read More: http://informahealthcare.com/eprint/XgtbY2HHtKzkX9psRixr/full
A good framework to make a UX assessment. Of course, the reliability of the results will depend on the evaluation tools that you apply during the assessment. Moreover the overall metrics are debatable, but the framework is very complete and can be a useful guideline during an assessment.
Megan Wilson – March 25, 2014
Conceptual models are key in the design process in order to provoke the right behaviors , emotions, and attitudes from its consumers. All serious businesses work towards optimizing conceptual models for better UX. Nothing is more beneficial to an enterprise than their product attracting positive User Experience (UX). The best way to maximize on UX is to ensure that the conceptual model of the product matches nearly perfectly to the mental models that the users have. Some of the ways to do this are well illustrated below.
Use Conventional Conceptual Models
Using conventional product design will create the right UX. The users already have mental models formed from experience of using similar products. When a company replicates this positive experience through a similar design, the product or service is bound to be accepted too.
Conceptual Models Enhance Usability
Usability is the question of how efficiently and effectively the user can deal with the product. An important aspect under this is learnability. The conceptual models in coming up with a product should reduce time utilized by a consumer in learning how the product works.
Also the model would offer better UX by ensuring efficient achievement of the user’s goals when using the product. Errors associated with its use should be minimized through the conceptual model. In addition, it is essential that the user enjoys utilizing the product in the process of achieving success. Customer satisfaction is a key factor that conceptual models should address. [Articles]