10 Guidelines for Improving Your Eye Tracking Studies

Neil Dawson • August 5, 2013

At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help beginners hit the ground running.

We test existing websites, prototypes and development builds on our Tobii T60 eye tracker, hooked up to a Dell Precision M4500 laptop equipped with Tobii Studio. Your business, kit and approach will no doubt vary from ours, but the tips in this article are valid no matter what technology you use. see more: [Article]

User Experience Is More Than Design—It’s Strategy :: UXmatters

User experience concerns much more than the design of elegant, usable products. By UX design, I’m referring to a broad range of skills, including creating personas, wireframes, specifications, information architectures, interaction flows, high-resolution comps, and prototypes; conducting user research, doing usability studies, and organizing content. All of this work—and much more—sits within the fuzzy boundaries of UX design. We do this work with the intent of streamlining, refining, and optimizing a particular user experience. – See more at: [article].