Facebook has apparently replaced EdgeRank with something much more complex


The three factors that used to influence Facebook’s (s fb) EdgeRank system — affinity, weight and decay — now comprise about 0.00003 percent of the total factors considered, according to a story published Friday on MarketingLand. EdgeRank was the system used to determine what shows up on users’ news feeds, but the company has replaced it with a machine-learning-based approach that takes into account about 100,000 factors.

The post goes on to list numerous new ways in which Facebook determines what to surface, including things like the type of post that it is and what type of device someone is using. Affinity, weight and decay are still important, it quotes Facebook News Feed Engineering Manager Lars Backstrom as saying, but there just a whole lot more facets and even a lot of subcategories for the original big three factors.

The MarketingLand report follows on the heels of a Facebook…

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Digital interface design is a ‘specialised task’

Naushad K Cherrayil  •  August 15, 2013

Dubai: The digital presence (websites, mobile apps, intranets, touch-screen kiosks, office automation solutions and ERP solutions) are either “designed” or most of the times only ‘developed’ without even a hint of design, an industry expert said.

“When it’s designed it’s normally a pretty looking layout. Every brand and business can benefit from their digital presence if it’s done right. All they need to do is to ask simple questions to themselves — What channels of digital do I really need?; How is it going to fit into my business process?; Have I set my objectives and goals to achieve from this initiative? and most importantly, how relevant is the planned initiative for my end users?,” Amol Kadam, creative strategist and UX director at RBBi, a specialised user experience/user interface and performance marketing agency based in Dubai, told Gulf News. While you are trying to find these answers, he said that’s where usability and user experience come in to the picture. [Article]